Sales Executive Job Description Template for India

A sales executive job description is the most copied document in Indian hiring, and most of the copies are poor. They list twelve generic duties, ask for "excellent communication skills" and say nothing about the territory, the product, the targets or how incentives work. The result is hundreds of applications from people who cannot tell whether the job suits them. This post gives you a complete sales executive job description template you can adapt in fifteen minutes, plus variants for field sales, inside sales and B2B roles, and guidance on writing the incentive section honestly.

What a Good Sales Executive Job Description Must Answer

Good sales candidates are practical. Before they apply, they want answers to six questions. If your job description answers them, you attract people who self-select in. If it does not, you attract people who apply to everything.

What am I selling? Product, price range and who buys it.
To whom? Retailers, distributors, households, SMEs, enterprises.
Where? Territory, travel expected, office or field.
How will I be measured? Monthly or quarterly targets, in what unit.
How will I be paid? Fixed pay range, incentive structure, travel allowance.
What support do I get? Leads, training, vehicle, tools.

Sales Executive Job Description Template

Copy the template below and replace the bracketed parts. Keep it to one page when posted.

Job title

Sales Executive, [Field Sales / Inside Sales / B2B], [City]

About us

[Company name] makes [product] used by [customer type] across [regions]. We are a team of [number] people and our sales team of [number] serves [number] active customers. [One line on why the company is a good place to work, stated as a fact, for example "Most of our area managers were promoted from sales executive roles."]

About the role

You will own sales for [territory or customer segment]. Your job is to [acquire new customers / grow existing accounts / convert inbound leads]. You will report to [Area Sales Manager / Sales Head] and work with [inside sales / support / dispatch] to make sure orders reach customers on time.

What you will do

Meet [number] [retailers / prospects] per day and maintain a visit plan for your beat.
Generate orders of [₹ value or units] per month against a target set each quarter.
Follow up on [inbound leads / existing accounts] within [24 hours].
Record every visit, call and order in our CRM or sales app the same day.
Collect payments and follow up on outstanding dues as per credit policy.
Share competitor and market feedback with your manager every week.

What we are looking for

[0 to 2 / 2 to 5] years of sales experience, ideally in [industry or similar product].
Comfortable speaking [Hindi / Kannada / Tamil / regional language] and English with customers.
Two-wheeler and valid driving licence [for field roles].
Comfortable using a smartphone app to log visits and orders.
Graduate in any discipline [or state if not required].

Compensation

Fixed salary: ₹[X] to ₹[Y] per month, depending on experience.
Monthly incentive: [describe the slab, for example 2% of collections above 80% of target].
Travel allowance: ₹[amount] per month or ₹[rate] per km.
Statutory benefits as applicable, plus [health insurance or other benefits].

How to apply

Apply with your resume and a two line note on the best month you have had in sales and why. Our process: a 15 minute phone call, a role play interview with the sales manager, and a final conversation with [founder / sales head]. We aim to share a decision within [7] days of the final round.

Filled Example: Field Sales Executive for a Packaged Foods Brand

Templates are easier to use once you see one filled in. Here is a hypothetical example for a packaged foods company hiring in Lucknow.

Sales Executive, Field Sales, Lucknow

About us: We make packaged snacks and namkeen sold through about 4,000 kirana stores in Uttar Pradesh. Our sales team of 22 people works with 9 distributors. Five of our current area managers started as sales executives with us.

About the role: You will own the Aliganj and Indira Nagar beat, covering about 180 retail outlets. You will grow order value from existing outlets and add new outlets each month. You will report to the Area Sales Manager, Lucknow.

What you will do:

Visit 30 to 35 outlets a day following a weekly beat plan.
Book orders worth about ₹6,00,000 a month, with the exact target set each quarter.
Add at least 8 new outlets a month.
Log every visit and order in our sales app before 7 pm.
Check stock and display of our products and report gaps to the distributor.

What we are looking for: 1 to 3 years of FMCG or retail field sales, fluent Hindi, a two-wheeler with valid licence, and comfort with a smartphone app.

Compensation: ₹18,000 to ₹24,000 fixed per month, incentive of 2% on order value above 90% of target, ₹3,000 monthly fuel allowance, PF and ESI as applicable.

Process: phone call, a market visit with the Area Sales Manager for half a day, and a final conversation with the Regional Manager. Decision within 5 working days.

Notice how every line gives the candidate something concrete. A candidate who has never done beat sales will read this and know immediately whether it suits them, which is exactly the point.

Variants: Field Sales, Inside Sales and B2B Sales Executive

Element	Field sales	Inside sales	B2B / enterprise
Core activity	Beat plan, retailer visits, order booking	Calls, demos, lead follow-up	Account research, meetings, proposals
Typical metric	Outlets covered, order value, collections	Calls, demos booked, conversions	Pipeline value, deals closed
Must state	Territory, travel, two-wheeler need	Shift timing, lead source, call volume	Deal size, sales cycle length
Key skill	Relationship building, persistence	Phone clarity, objection handling	Consultative selling, written proposals

Inside sales lines to add

Make [60 to 80] outbound calls per day to leads from our website and campaigns.
Run product demos over video call and book trials.
Work in [day shift, 9:30 to 6:30] from our [city] office.

B2B sales lines to add

Build a pipeline of [number] qualified accounts in [industry] each quarter.
Prepare proposals and commercial quotes with support from pre-sales.
Typical deal size ₹[range]; sales cycle of [1 to 3] months.

How to Write the Incentive Section Honestly

Incentives are where many Indian sales job descriptions lose trust. Phrases like "unlimited incentives" or "earn up to ₹1 lakh a month" invite scepticism, and candidates who join on that promise leave quickly when reality is different.

Instead, show the mechanism and a worked example. For instance:

"Incentive is 3% of monthly collections above ₹4,00,000. If you collect ₹6,00,000 in a month, your incentive is 3% of ₹2,00,000, which is ₹6,000, paid with the next month's salary."

This tells the candidate what is realistic and filters out people looking for a fantasy. Be ready to share what a typical executive actually earned if asked in the interview.

Common Mistakes in Sales Job Descriptions

No salary range. You will waste interview slots on candidates whose expectations are far off.
Generic duties. "Achieve targets" says nothing. State the unit and rough number.
Hiding the field nature of the job. If the role is 80% travel, say so. Early quits after joining cost more than fewer applicants.
Demanding too much. Asking an entry-level executive for "5 years experience and MBA" shrinks your pool for no reason.
Discriminatory filters. Avoid gender, age, marital status, religion or caste preferences. Describe job requirements, not the kind of person you imagine.
No process information. Candidates drop out when they do not know what happens next.

Screening Questions to Pair with the Job Description

Add three or four knockout or screening questions to your job post. They save hours of phone calls.

Are you comfortable with a role that involves [6 hours] of field travel per day?
Do you have a two-wheeler and a valid licence?
What is your current monthly fixed salary and your expected range?
What is your notice period?

Then use a role play in the interview. Our list of sales interview questions includes role play scripts and what strong answers sound like.

Sales Executive Hiring Checklist

Territory, product and customer type written in the first paragraph
Fixed salary range and incentive mechanism with a worked example
Travel, vehicle and language requirements stated
Three to four screening questions attached
Interview stages and decision timeline shared
Role play prepared for the interview
Scorecard ready for interviewers

Frequently Asked Questions

What should a sales executive job description include?

Product, customer type, territory, targets and how they are measured, fixed salary range, incentive structure, travel needs and the interview process. These are the answers candidates look for before applying.

Should I mention the salary in a sales job post?

Yes. A range reduces mismatched applications and shortens the process. If your pay is competitive on incentives rather than fixed pay, explain that with an example.

What is the difference between a sales executive and a business development executive?

The titles overlap in India. Usually business development focuses more on acquiring new customers or partners, while sales executive roles may include servicing existing accounts and collections. Describe the actual work rather than relying on the title.

How long should a sales job description be?

Aim for 300 to 500 words when posted. Long enough to answer the six key questions, short enough to read on a phone.

Can I specify an age limit for sales roles?

Avoid age limits unless there is a genuine legal or job-related reason, and take advice if unsure. State the experience level and physical requirements of the job instead.

Post Your Sales Opening and Track Every Applicant

Once your job description is ready, you can post it to a careers page and manage applicants through stages in Fininvo Recruit, with stage-wise email templates and interviewer scorecards. See Recruit pricing or the full recruitment features list.

Sales Executive Job Description Template (India)